Abstract: The article is devoted to the analysis of the artistic functions of the image of newspaper in the novel by I. A. Goncharov Oblomov and the comprehension of moral and philosophical results of the confrontation of protagonist with the profane information challenges of the external environment. Particular attention is paid to the semantic content of the Oblomov paradigm – the information world, interpreted taking into account the rich experience of Goncharov's work in the newspaper editorial field. The author of the article proves that one of the central tenets in the moral and philosophical concept of the writer is the preservation of humanity. The dialogues of heroes and the clash of their positions show that humanity in Oblomov's understanding echoes the corresponding understanding of it by Goncharov, revealing the complex and multifaceted worldview of the writer. The study outlines the evolution of attitudes towards the information model in Russian classical literature and examines the issue of the proportionality between external inertia and internal dynamics characteristic of Ilya Ilyich Oblomov. A hypothesis is put forward about the intense spiritual life of Oblomov, the expediency of pronouncing the name of Pushkin by the protagonist is deciphered.
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